Tourist Experience Badge 4 was about the Destination Canada Signature Tool Kit. It provides an essential view of the values, attitudes, and behaviour of the visitors who choose Canada as their destination based on their explorer quotient research. They do provide much support to their small-medium enterprises by sharing their knowledge through this tool-kit, which is filled with many different aspects of tourism, from how to study the visitors and their needs and provide them with a personalised experience on how to use what they as services and experience providers have around them as assets and utilise it in the best way possible for their visitors. This tool-kit overall provides all the different kinds of incremental improvements that we can apply to shift the traditional tour to an experiential tour. The insight of knowing your best customer to what the customer wants and to know what our market has to offer. This also gives us the chance to partner up with a business that compliments ours. The innovations that this tool-kit talks about proves to be the key to a successfully embraced experiential travel.

 

Class Participation Badge 7  was based on Over Tourism. The documentary we saw “Crowded out” shows the impacts of over tourism in Venice. Over Tourism is a major issue in our Tourism Industry. The flooding’s in Venice is causing troubles to the ecosystem. Over Tourism is also effecting the Locals as they are not able to live their lives as a normal human being. We need to keep in mind the carrying capacity of  place and we should educate other people to respect the locals as well as fix their tourist behaviour.

Guest Lecture by Amy Thompson, Director of Marketing, Tourism Kamloops was an insightful lecture. The marketing strategies that she discusses and the strategies that Tourism Kamloops apply were meaningful. Offering visitors the right information, ensuring visitor satisfaction and so much more things are there to make it a success. To learn more about Kamloops target market guided me for the Tour Map Project that we did. She also made me aware of search engine marketing which we should focus on more. The way our content shows up is optimised by google.  She also made a good point about how marketing is never about doing it ourself it’s amplified by the partners marketing.